Monitoring and Control: the purpose of this section is to make sure that all 9 sections are followed and the proposed objectives are being achieved. Apart from these 10 sections a marketing plan in order to be successful it needs to have 3 characteristics. The plan must be flexible, because the business environment is changing rapidly and the plan needs to be able to adapt in order to achieve the objectives that have been set.
After your discovery meeting, your consultant will complete and finish your free marketing plan for you. Once you have reviewed the plan, it is time to decide what will be your strategy of implementation. This can involve an analysis of your competition to begin to prioritize what areas of your marketing need the most attention first. The strategies are considered dynamic and are responsive to the ongoing data analysis of your SEO performance that you should be collecting and reviewing on a regular basis. With your marketing plan to guide you with marketing services that will be effective for your business, you can increase your presence, influence and retention quickly.