Generally, in a marketing plan the following points are considered _ Market Analysis: First analysis your broader market, where are the opportunities that you can look for? What are the scopes in the current market? After analyzing the broader scope of the market; target on the niche values.
Social Media Marketing: One of the most promising way of marketing in today's date. From LinkedIn to Facebook and from Twitter to Google+, companies use these platforms to target the right set of customers. From a survey by social media _ 93% of marketers use social media for business.