Situation Analysis: this section includes all the market research results with various subsections. It includes an external analysis (macroenvironment and microenvironment analyses) and an internal analysis (with the assistance of various internal matrices such as BCG Matrix and General Electric Matrix).
You will need to develop your pricing strategies for all of your products and services. Do you want to be higher or lower versus competitors? Do you plan to include labor/overhead/materials in costs? Be sure to list your pricing strategy for each product or service. A comprehensive marketing strategy will ensure your success because it will tell you how to obtain and keep customers, how to compete in your marketplace, and what resources you will use to achieve your goals and objectives.