So in order to bring success to your business, you need a strategic marketing plan. Strategic plans are classified according to their time frame to long, medium and short_ term plans. Usually long_term plans tend to be between 5┦ years at corporate level, medium_term plans 2λ years and short_term consists of a time period ranging from 6 months to 1 year.
Marketing Plan: In this you perform, precise activities which helps in achieving the goals and objectives you are targeting at. Here, you plan how you will promote the product/service? What are the specific areas of promotion? What would be the budget of this plan execution? Etc. Plus, you also estimate the ROI of this marketing strategy.