Generally, in a marketing plan the following points are considered _ Market Analysis: First analysis your broader market, where are the opportunities that you can look for? What are the scopes in the current market? After analyzing the broader scope of the market; target on the niche values.
SWOT Analysis: the company's strengths and weaknesses and environmental threats and opportunities for the company, this is the basis for defining the marketing objectives and strategies. Objectives: the goals that the company plans to achieve, that can be classified based on their characteristics as quantitative or qualitative. Marketing Strategies: based on the objectives, a marketing strategy is the roadmap to success.