Risk _ in our marketing plan we shouldn't only concern about making money or positive points, we also should address the risk we are taking. for example it is common for a marketing plan to capture things like, "require additional staff to handle sales call", "additional investment from the management budget will increase chances of increasing 10% sales target" and many more. Imagine if you can factor your risk earlier and think through it, wouldn't it be better for you?
Marketing services go far beyond keyword research and website optimization. It can include everything from brand development, SEO consultation, telemarketing services, email marketing, white papers, publishing and more. A marketing plan doesn't create a path from point A to Point B; it takes a dynamic approach to identifying the influences on your demographic to then create a multi_channel marketing web that is specific to your brand, product or service.