Plan of actions: consists in a very detailed description of the procedures and means to implement the actions we want to take. For example, if the strategy implies a raise in advertising volume, the plan of actions should establish where the advertisements will be placed, the dates and frequency of the advertising campaigns, a set of procedures to evaluate their effectiveness. The actions we plan to take must be clearly formulated, measurable, and the results must be monitored and evaluated.
After your discovery meeting, your consultant will complete and finish your free marketing plan for you. Once you have reviewed the plan, it is time to decide what will be your strategy of implementation. This can involve an analysis of your competition to begin to prioritize what areas of your marketing need the most attention first. The strategies are considered dynamic and are responsive to the ongoing data analysis of your SEO performance that you should be collecting and reviewing on a regular basis. With your marketing plan to guide you with marketing services that will be effective for your business, you can increase your presence, influence and retention quickly.