Marketing plans and strategies are ever_evolving and have to be drawn up to fit the situation and its specific needs. They are required at whatever stage a business might be. Whether you are a start_up or an established business, you must have an effective marketing plan. To have a successful marketing plan, you will have to consider the following essential elements
Evaluating and Reviewing the Plan: Decide a time_frame for your marketing plan and determine the metrics on which you will measure its success. Measure the results it produces and compare them with the expected success. This will help to know whether any corrections or modifications are required to make the plan more successful.