Marketing is the soul of your business, it means anything you do for the promotion of your business comes under marketing. However, without a plan or strategy your marketing campaign will not deliver the desired results. Therefore, creating marketing plan for any business is vital.
Re_formulating objectives: after the close examination of data gathered in the previous stage, sometimes it is needed to re_formulate the initial objectives, in order to address all the issues that might have come up from the previous stage. The distance between the initial objective and the re_formulated objective will be covered by appropriate strategies. We must ensure the re_formulated objective is SMART as well.