The classical marketing plan would follow the following scheme: Declaring the mission: this is the planning stage when we establish the organizational orientations and intentions, thus providing a sense of direction. In most cases, this is a general presentation of the company's intentions and almost has a philosophic character.
I know that most new recruits are told to make that first list quickly and introduce everyone you know to the opportunity. This is the basic old school marketing plan for MLM and it is no longer practical. The problem is this sets the new recruits up to be rejected by people they actually care about, and continuous rejection usually results in the newbie quitting before they ever got very deep into the business.