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021 Photography Business Plan Template Pdf Free Sample Website Templates Valid Printable Resume Lovelyg

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Pricing _ I once said in my Marketing Plan Breakthrough S6PEC that, "Price is the key determinants of your profits". I stand firm to keep it that way. In your marketing plan, you will address pricing plan for your distributors, customers, multiple segments (some business charge differently _ price discrimination) and cost price i.e. your raw materials and things like that. Not many address price correctly and bear in my mind that we need to standby few pricing plan to respond to the market. Take for example during festive season, if everyone is lowering price and slashed their price or even ignited a price war, what do you do about that? Follow suit or wait? If you want to follow, how far? If you want to wait, how long? You capture all this in pricing plan.

Creating Marketing Messages & Determining Marketing Methods: Once your product profile matches the customer profile, you have to plan how to sell the product to the target market. You have to come up creative, meaningful and compelling messages that address the expectations and requirements of your audience. Select the most effective mediums of conveying these marketing messages. A variety of online and offline marketing tools are available. For best results, you will have to use a judicious mix of conventional and online marketing techniques.

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