Strategy _ similar to business strategy, marketing plan will capture strategies required to support your business strategy. For example if your business goal is to achieve 20% increase in sales, your marketing strategy would be to 1) introduce new product, 2) increase price for premium offerings, 3) recruit more distributors and offer commission scheme and so on. Strategy is king. When you can see your business in totality, I can assure you that you will find it easier to manoeuvre. Marketing plan is the place to address all these issues.
Even though it is perfectly acceptable and is a common practice to use the 8_stage classic model for the e_marketing plan as well, you might want to consider the simplified version proposed by Chaffey, who identifies four major steps to build the e_marketing plan: