The marketing planning (concretized in the marketing plan) is an essential organizational activity, considering the hostile and complex competitive business environment. Our ability and skills to perform profitable sales are affected by hundreds of internal and external factors that interact in a difficult way to evaluate. A marketing manager must understand and build an image upon these variables and their interactions, and must take rational decisions.
Evaluating and Reviewing the Plan: Decide a time_frame for your marketing plan and determine the metrics on which you will measure its success. Measure the results it produces and compare them with the expected success. This will help to know whether any corrections or modifications are required to make the plan more successful.