Resource Plan _ in marketing, there is only one thing that's scarce: RESOURCES. Some people have a lot of money but lacked ideas and another group is the other extreme; more ideas and less money. Many of us probably the later than the former! In the marketing plan we will tackle things like people to hire, pricing, distribution plan, sales programs budget and so on.
Even though it is perfectly acceptable and is a common practice to use the 8_stage classic model for the e_marketing plan as well, you might want to consider the simplified version proposed by Chaffey, who identifies four major steps to build the e_marketing plan: