The classical marketing plan would follow the following scheme: Declaring the mission: this is the planning stage when we establish the organizational orientations and intentions, thus providing a sense of direction. In most cases, this is a general presentation of the company's intentions and almost has a philosophic character.
Most people that start a venture in network marketing do not succeed. I am not trying to start off with bad news it is just a fact of the business. I personally believe that one of the main reasons that most people fail is that they never took the time to develop an MLM marketing plan. This is actually true of just about all business models.