A quote that I use on a regular basis is "If you fail to plan, you are planning to fail" by Benjamin Franklin. In business, the most important plans to have are a business plan and a marketing plan. Today we will discuss the marketing plan. The marketing plan shows the direction of all marketing and advertising efforts. Remember, marketing is the total efforts of getting together buyers and sellers, whereas advertising is the types of communication used in marketing. Advertising includes TV, radio, online, print, and other mediums. Let's go over some important parts of the marketing plan that will help your business succeed.
Marketing Mix: one of the key points of the marketing plan is the design of medium and long_term approach of the 4 Ps (price, place, product, promotion). Action Program: on this section all the actions to be performed are gathered with specific information, timetables and responsibilities among the personnel. Provisional Income Statement: the plan must include an income statement with any inputs for which the marketing department is responsible for.