The marketing plan is the overview of multi_channel approaches you should be implementing to develop and retain your prospects. It may include a call for brand development and demand generation as well. If your existing strategy is somewhat successful, but you want to grow _ the marketing services it recommends may be more focused on customer relations _ such as social media marketing, email marketing and telemarketing services.
The discovery meeting brings you and the marketing professional together to talk about different marketing services offered. They will be looking to understand your business better _ in its current state and your future vision. The marketing consultant will also explain the variety of marketing services offered so you will be better able to understand the final marketing plan when it is delivered.