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015 Integrated Marketing Communications Plan

015 Integrated Marketing Communications Plan Stunning Planning Model Template Communication Sample Ppt

Gathering information: this stage is based on the concept of marketing audit. After performing the audit of the macro_environment by analyzing the STEP factors (social, technologic, economic and politic), we should turn the focus upon the immediate extern environment (the micro_environment) and analyze the competitive environment, the costs and the market. Finally, we will conclude with the SWOT analysis, by this way we will have a general view upon the internal environment compared to the external one. The SWOT analysis combine the two perspectives, from the inside and from the outside, because the Strengths and the Weaknesses are internal issues of an organization, while the Opportunities and Threads come from the outside.

Pricing _ I once said in my Marketing Plan Breakthrough S6PEC that, "Price is the key determinants of your profits". I stand firm to keep it that way. In your marketing plan, you will address pricing plan for your distributors, customers, multiple segments (some business charge differently _ price discrimination) and cost price i.e. your raw materials and things like that. Not many address price correctly and bear in my mind that we need to standby few pricing plan to respond to the market. Take for example during festive season, if everyone is lowering price and slashed their price or even ignited a price war, what do you do about that? Follow suit or wait? If you want to follow, how far? If you want to wait, how long? You capture all this in pricing plan.

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008 Marketing Plan Integrated Communications Thumb 1200 1697 Stunning Planning Model Template Communication Sample Ppt

008 Marketing Plan Integrated Communications Thumb 1200 1697

003 Integrated Marketing Communications Plan Stunning Planning Model Template Communication Sample Ppt

003 Integrated Marketing Communications Plan

012 Integrated Marketing Communications Plan Quiz Stunning Planning Model Template Communication Sample Ppt

012 Integrated Marketing Communications Plan Quiz

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011 Integrated Marketing Communications Plan Mkt498week5integrate

005 Thumb 1200 1697 Marketing Plan Integrated Stunning Communications Planning Model Template Communication Sample Ppt

005 Thumb 1200 1697 Marketing Plan Integrated

007 Integrated Marketing Plan Stunning Communications Planning Model Template Communication Sample Ppt

007 Integrated Marketing Plan

001 Marketing Plan Key Features Integrated Stunning Communications Planning Model Template Communication Sample Ppt

001 Marketing Plan Key Features Integrated

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014 Marketing Plan Integrated Communications Pampersimcplan Phpap

002 Marketing Plan Integrated Stunning Communications Planning Model Template Communication Sample Ppt
002 Marketing Plan Integrated
013 Integrated Marketing Communications Stunning Plan Planning Model Template Communication Sample Ppt
013 Integrated Marketing Communications
004 Marketing Plan Fullsizeoutput 361w768 Integrated Stunning Communications Planning Model Template Communication Sample Ppt

004 Marketing Plan Fullsizeoutput 361w768 Integrated

015 Integrated Marketing Communications Plan Stunning Planning Model Template Communication Sample Ppt

015 Integrated Marketing Communications Plan

010 Marketing Plan Integrated Communications Stunning Planning Model Template Communication Sample Ppt

010 Marketing Plan Integrated Communications

006 Marketing Plan Imc Overview Graphic Slide Integrated Stunning Communications Planning Model Template Communication Sample Ppt

006 Marketing Plan Imc Overview Graphic Slide Integrated


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