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014 Marketing Plan Blueprint Overview Page 1 Building

014 Marketing Plan Blueprint Overview Page 1 Building Impressive A Bootstrap Powerful Ppt Template

The marketing planning (concretized in the marketing plan) is an essential organizational activity, considering the hostile and complex competitive business environment. Our ability and skills to perform profitable sales are affected by hundreds of internal and external factors that interact in a difficult way to evaluate. A marketing manager must understand and build an image upon these variables and their interactions, and must take rational decisions.

But, before we continue, we must understand and accept that steps of the marketing plan are universal. It is a logical approach of the planning activity, no matter where we apply it. The differences you meet from a plan to another consist in the degree of formality accorded to each phase, depending on the size and nature of the organization involved. For example, a small and not diversified company would adopt less formal procedures, because the managers in these cases have more experience and functional knowledge than the subordinates, and they are able to achieve direct control upon most factors. On the other hand, in a company with diversified activity, it is less likely that top managers have functional information in a higher degree than the subordinate managers. Therefore, the planning process must be formulated to ensure a strict discipline for everyone involved in the decisional chain.

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019 Building Marketing Plan Impressive A Bootstrap Powerful Ppt Template

019 Building Marketing Plan

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004 Building Marketing Plan Marketing Plan Template

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021 Marketing Strategy Roadmap Thumbnail Plan Building

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001 Marketing Plan Building Template

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003 Swotnalysis Template Marketing Plan Building

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014 Marketing Plan Blueprint Overview Page 1 Building Impressive A Bootstrap Powerful Ppt Template
014 Marketing Plan Blueprint Overview Page 1 Building
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