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012 Marketing Plan Tactical Example Ic Monthly Budgeting

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Analyzing the Market: You cannot afford to operate on the basis of assumptions about the market and customers. You need to conduct a thorough analysis of the prevailing market environments, your strengths & weaknesses and the existing competition. Study your target customers and get in_depth knowledge of their needs and preferences. Based on this, you can determine your marketing objectives and position your product suitably.

Gathering information: this stage is based on the concept of marketing audit. After performing the audit of the macro_environment by analyzing the STEP factors (social, technologic, economic and politic), we should turn the focus upon the immediate extern environment (the micro_environment) and analyze the competitive environment, the costs and the market. Finally, we will conclude with the SWOT analysis, by this way we will have a general view upon the internal environment compared to the external one. The SWOT analysis combine the two perspectives, from the inside and from the outside, because the Strengths and the Weaknesses are internal issues of an organization, while the Opportunities and Threads come from the outside.

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005 Tactical Marketing Plan Example Ic Sales And

012 Marketing Plan Tactical Example Ic Monthly Budgeting Unusual Free Template Microsoft Office

012 Marketing Plan Tactical Example Ic Monthly Budgeting

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011 Tactical Marketing Plan Example Sales Template Unusual Free Microsoft Office
011 Tactical Marketing Plan Example Sales Template
013 Tactical Marketing Plan Example Unusual Free Template Microsoft Office

013 Tactical Marketing Plan Example

003 Marketing Plan Tactical Unusual Example Free Template Microsoft Office

003 Marketing Plan Tactical


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