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011 Market Segmentation 1resize12802c620ssl1 Business Plan Target Segment Strategy

011 Market Segmentation 1resize12802c620ssl1 Business Plan Target Segment Strategy Striking Example Sample

You must know your competition in and out. Keep your friends close, but keep your competitors closer. You need to know all the things that you learned about your customers except fill in the blank for each competitor on all of those above items. Learn how you are the same/ different. Learn the similarities/differences about each product and service you offer. Learn how they sell or promote their products /services.

Customer Segment _ this is talked about most of the time, but let's accept the fact that today's customers are fragmented to smaller niches. Your product and service will not be consumed by only one segment and at critical mass. it is likely to be consumed by smaller segment and multi. No more critical mass, but rather a solid spread of niches. For example, who buys iPod's today? If Apple only think about yuppies they are making a big mistake because apparently iPod is also used by women and people with active lifestyle. Another example, who buys from hypermarket? If hypermarket only focuses on households they may not survive or be successful like today. Hypermarket main segment is actually small business restaurant operators that buy in larger quantity compare to households and on daily basis. I've been there, I know! LOL

Gallery of 011 Market Segmentation 1resize12802c620ssl1 Business Plan Target Segment Strategy

023 Marketing Plan Business Target Market Segment Strategy Template Beautiful Templates Striking Example Sample

023 Marketing Plan Business Target Market Segment Strategy Templa

011 Market Segmentation 1resize12802c620ssl1 Business Plan Target Segment Strategy Striking Example Sample

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