Once you have completed your marketing research, you will then be ready to start developing your marketing plan. We will discuss marketing plan components that will fall more general in scope as opposed to focusing on a specific niche category for a business. You will need an Executive Summary to give a brief synopsis to summarize your marketing plan contents.
First, you will need to have a strong desire to be successful because all successful companies have a well planned and executed marketing plan. Many components comprise their marketing plans and they may vary depending upon whether you are a B2B company, B2C company, a manufacturer, a retailer, a service company, a reseller, a non_ profit or other specialty business.