Coming back to my questions to entrepreneurs and small business owners, many of their answers sounded like this, "I don't really have one", "It's in my head coz I know the business so well" and worse, "I don't know what is marketing plan"! If you happen to be in one of these categories, rest assured you are not the only one. And to perfectly honest, that's the ultimate reason why I turned back to my writing board where I was actually in the middle of writing (rather perfecting!) a personal development programs. I dropped that program and quickly drafted and started Marketing Plan Breakthrough S6PEC because many of you need it, seriously.
Competitive Edge: It's important to define your competitors too. One should know, what strategies are being used by the competitors to reach to the potential customers. If you know what your competitors are doing, you will be able to modify the plan and maybe your marketing analyst will come with something more innovative that can capture the mass attention.