The discovery meeting brings you and the marketing professional together to talk about different marketing services offered. They will be looking to understand your business better _ in its current state and your future vision. The marketing consultant will also explain the variety of marketing services offered so you will be better able to understand the final marketing plan when it is delivered.
A quote that I use on a regular basis is "If you fail to plan, you are planning to fail" by Benjamin Franklin. In business, the most important plans to have are a business plan and a marketing plan. Today we will discuss the marketing plan. The marketing plan shows the direction of all marketing and advertising efforts. Remember, marketing is the total efforts of getting together buyers and sellers, whereas advertising is the types of communication used in marketing. Advertising includes TV, radio, online, print, and other mediums. Let's go over some important parts of the marketing plan that will help your business succeed.