Marketing Mix: one of the key points of the marketing plan is the design of medium and long_term approach of the 4 Ps (price, place, product, promotion). Action Program: on this section all the actions to be performed are gathered with specific information, timetables and responsibilities among the personnel. Provisional Income Statement: the plan must include an income statement with any inputs for which the marketing department is responsible for.
Evaluating and Reviewing the Plan: Decide a time_frame for your marketing plan and determine the metrics on which you will measure its success. Measure the results it produces and compare them with the expected success. This will help to know whether any corrections or modifications are required to make the plan more successful.