Most people that start a venture in network marketing do not succeed. I am not trying to start off with bad news it is just a fact of the business. I personally believe that one of the main reasons that most people fail is that they never took the time to develop an MLM marketing plan. This is actually true of just about all business models.
Performance measurement: constitutes the last but not the less important stage of the marketing plan, since we can achieve only what we can measure. In order to measure the performances achieved through the marketing plan, we need to constantly monitor each previous stage of the plan.