Most people that start a venture in network marketing do not succeed. I am not trying to start off with bad news it is just a fact of the business. I personally believe that one of the main reasons that most people fail is that they never took the time to develop an MLM marketing plan. This is actually true of just about all business models.
Creating Marketing Messages & Determining Marketing Methods: Once your product profile matches the customer profile, you have to plan how to sell the product to the target market. You have to come up creative, meaningful and compelling messages that address the expectations and requirements of your audience. Select the most effective mediums of conveying these marketing messages. A variety of online and offline marketing tools are available. For best results, you will have to use a judicious mix of conventional and online marketing techniques.