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Once you have completed your marketing research, you will then be ready to start developing your marketing plan. We will discuss marketing plan components that will fall more general in scope as opposed to focusing on a specific niche category for a business. You will need an Executive Summary to give a brief synopsis to summarize your marketing plan contents.

Marketing Mix: one of the key points of the marketing plan is the design of medium and long_term approach of the 4 Ps (price, place, product, promotion). Action Program: on this section all the actions to be performed are gathered with specific information, timetables and responsibilities among the personnel. Provisional Income Statement: the plan must include an income statement with any inputs for which the marketing department is responsible for.

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