Next determine who your market really is. You may end up having two market demographics: one for the product and one for the opportunity. Develop a market plan for each demographic. Not everyone is an entrepreneur but they may still be interested in the product. This is why quality is key. The product has to be able to stand on its own without the opportunity. Not everyone is going to be interested in the product. Try to narrow down the demographics of those that would be interested so that you can communicate more receptively with your market.
Finally, get online. This is the most essential part of the MLM marketing plan. There are just so many ways to get a product and opportunity in front of thousands of people and create interest. The key here is to use a website or lead capture page to funnel traffic to using multiple marketing channels. This website or lead capture page needs to provide enough information to get the prospect interested enough to fill out a contact form or call you.