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006 Marketing Plan Sample Template Simple Mind

006 Marketing Plan Sample Template Simple Mind Incredible Excel Format

Generally, companies are broken down into four levels of hierarchy, the corporate, the division, the business unit and the product level. The overall plan of the company is designed at a corporate level. As part of this planning, each resource is allocated to each division of the company. Next, division level planning allocates resources to each business unit of the company. In addition, business unit planning designs a strategic plan for each business area, which determines each of the marketing objectives/goals, strategies and tactics, that have to be consistent with the overall strategic plan.

Therefore, a marketing plan, according to Kotler, is a "written document, which includes the objectives, strategies and action plans regarding the elements of the marketing mix which facilitate and enable compliance with the strategy dictated at the corporate level".

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006 Marketing Plan Sample Template Simple Mind Incredible Excel Format

006 Marketing Plan Sample Template Simple Mind

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015 Marketing Plan Sample Template Strategy Proposal Then Unusual

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021 Sample Marketing Plan Template Simple Outline 418554

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009 Sample Marketing Plan Template

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020 Simple Marketing Plan Structure Sample


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