Evaluating and Reviewing the Plan: Decide a time_frame for your marketing plan and determine the metrics on which you will measure its success. Measure the results it produces and compare them with the expected success. This will help to know whether any corrections or modifications are required to make the plan more successful.
Planning and Monitoring the Budget: A marketing budget planned to the smallest of details is very essential in a marketing plan. You have to be realistic and exact, and base the budget on your goals. You will also have to monitor the budget, track the expenses and analyze the spending on a budgeted and actual' basis.