Identify the Target Customers: Unlike the broader analysis of the market; here you aim on the targeted customers. You look for the scopes where you can promote or market your product to get the higher returns and acceptance. Here from targeted customers to clients, you also find out the needs and demands of the audience. Once you know, who all are your customers and what exactly they are looking for then you can jump to next step.
The marketing plan is the overview of multi_channel approaches you should be implementing to develop and retain your prospects. It may include a call for brand development and demand generation as well. If your existing strategy is somewhat successful, but you want to grow _ the marketing services it recommends may be more focused on customer relations _ such as social media marketing, email marketing and telemarketing services.