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005 Marketing Plan Idea Business Man Planning Strategy Concept Light Bulb Icons Modern Pencil Vector Illustration Layout

005 Marketing Plan Idea Business Man Planning Strategy Concept Light Bulb Icons Modern Pencil Vector Illustration Layout Excellent Ideas Restaurant Assignment

In the end, we should not forget to specify how the plan (or plans) will be controlled, by what means we will measure its results.We will see how to build the marketing plan, what is its structure: after we will see how to build the traditional marketing plan, we will take a look at the e_marketing plan and see how the unique features of the internet will require some changes in the approach of writing a marketing plan.

When I ask entrepreneurs and small business owners, it is not unusual for not having any marketing plan. I once read that Sir Richard Branson never had any marketing plan when he started the 1st Virgin business many years ago. In fact in one study of entrepreneurship (I couldn't recall the name of the study) was that as much as 50% of entrepreneurs and business owners don't have a business plan and marketing plan when they first started the business.

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