Monitoring and Control: the purpose of this section is to make sure that all 9 sections are followed and the proposed objectives are being achieved. Apart from these 10 sections a marketing plan in order to be successful it needs to have 3 characteristics. The plan must be flexible, because the business environment is changing rapidly and the plan needs to be able to adapt in order to achieve the objectives that have been set.
These above tips are vital or the stepping stones for any business, but in reality, companies need to incorporate multiple web channels for their business marketing plans. Below are popular web channels that business uses for their planning and strategies: