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004 Marketing Plan Communication D7362c4100f84e12c1b45e6257d54eb965982104image Crop Resized1280x720

004 Marketing Plan Communication D7362c4100f84e12c1b45e6257d54eb965982104image Crop Resized1280x720 Breathtaking Example Pdf Planning Framework Fill Communications Template Word

I once sat in a meeting of project and business updates and suddenly one of the directors said, actually with all that we have now we can be in the medical device market. Violaaa!!! This medical device company used to service government hospitals and they have all the equipments. It's just that they never thought of going direct to the hospitals and take the lion share of the business. In that meeting, after going through the company yearly updates, this "innovation" came instantaneously and the next year they are pitching about it to the government hospitals directly.

Customer Segment _ this is talked about most of the time, but let's accept the fact that today's customers are fragmented to smaller niches. Your product and service will not be consumed by only one segment and at critical mass. it is likely to be consumed by smaller segment and multi. No more critical mass, but rather a solid spread of niches. For example, who buys iPod's today? If Apple only think about yuppies they are making a big mistake because apparently iPod is also used by women and people with active lifestyle. Another example, who buys from hypermarket? If hypermarket only focuses on households they may not survive or be successful like today. Hypermarket main segment is actually small business restaurant operators that buy in larger quantity compare to households and on daily basis. I've been there, I know! LOL

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001 Maxresdefault Marketing Communication Breathtaking Plan Example Pdf Planning Framework Fill Communications Template Word

001 Maxresdefault Marketing Communication

004 Marketing Plan Communication D7362c4100f84e12c1b45e6257d54eb965982104image Crop Resized1280x720 Breathtaking Example Pdf Planning Framework Fill Communications Template Word

004 Marketing Plan Communication D7362c4100f84e12c1b45e6257d54eb9

002 Marketing Plan Breathtaking Communication Example Pdf Planning Framework Fill Communications Template Word

002 Marketing Plan


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