Therefore, a marketing plan, according to Kotler, is a "written document, which includes the objectives, strategies and action plans regarding the elements of the marketing mix which facilitate and enable compliance with the strategy dictated at the corporate level".
To prepare for your discovery meeting you first have to contact Marketing.com using their online form, chat option, or via email or phone. They will want a brief overview of your product and services, and then they will schedule the discovery meeting. For the discovery meeting you will want to bring along: The existing marketing plan or strategy, Analysis reports, SEO strategies, Product/service descriptions, Development descriptions, Demographic information. The marketing professional will then be able to look at these and ask more specific questions to gain insight into what would be the best marketing services to include in your plan.