Sales and Strategy Forecast: If you have a target to achieve you can plan out your work according. It's just like keep the figures real and amenable. Unrealistic figures would not help you ever to get the target on time. Secondly with these forecast, you can compare your marketing strategies and come up with the best solutions for future activities.
Creating Marketing Messages & Determining Marketing Methods: Once your product profile matches the customer profile, you have to plan how to sell the product to the target market. You have to come up creative, meaningful and compelling messages that address the expectations and requirements of your audience. Select the most effective mediums of conveying these marketing messages. A variety of online and offline marketing tools are available. For best results, you will have to use a judicious mix of conventional and online marketing techniques.