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003 Marketing Plan Executive

003 Marketing Plan Executive Awful Summary Presentation Example

Defining strategic objectives: the organization must have a clear vision and establish if the media channels will complement the traditional ones, or will replace them. We must define specific objectives (don't forget to check if they are SMART!) and we must also specify the contribution of the online activities to the organization's turnover.

Therefore, a marketing plan, according to Kotler, is a "written document, which includes the objectives, strategies and action plans regarding the elements of the marketing mix which facilitate and enable compliance with the strategy dictated at the corporate level".

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003 Marketing Plan Executive Awful Summary Presentation Example

003 Marketing Plan Executive

007 Marketing Plan Executive Summary Simple Business Awful Presentation Example

007 Marketing Plan Executive Summary Simple Business


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