The e_marketing plan is built exactly on the same principles as the classical plan. There is no different approach, but there might be some formal differences given by the uniqueness of the internet environment. Many of these differences come from the necessity to ensure a high rate of responsiveness from the customers, since the e_world is moving faster and requires faster reaction from its companies, compared to the traditional offline marketplace.
Target Market _ Based on research, the target market section defines the ideal customers for your business. Who and where are your ideal customers? It defines income, gender, and level of education for your target market. When defining your target market, business owners should look at census, demographics, and other secondary information. A clearly defined target market enables business owners to better use resources to obtain new customers.