Most people that start a venture in network marketing do not succeed. I am not trying to start off with bad news it is just a fact of the business. I personally believe that one of the main reasons that most people fail is that they never took the time to develop an MLM marketing plan. This is actually true of just about all business models.
External Environment _The next part of the marketing plan is the external environment. What is going on outside of your business? Business owners should take a look at what is going on in the external environment or industry. Are other businesses in your industry succeeding or closing shop? Is the industry in a growth or declining phase? Could there be threats that could jeopardize your business operations?