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002 Marketing Plan For Healthcare Organizations Page 1

002 Marketing Plan For Healthcare Organizations Page 1 Impressive Strategies Nonprofit 5 Tips Successful How To Write A

I once sat in a meeting of project and business updates and suddenly one of the directors said, actually with all that we have now we can be in the medical device market. Violaaa!!! This medical device company used to service government hospitals and they have all the equipments. It's just that they never thought of going direct to the hospitals and take the lion share of the business. In that meeting, after going through the company yearly updates, this "innovation" came instantaneously and the next year they are pitching about it to the government hospitals directly.

But, before we continue, we must understand and accept that steps of the marketing plan are universal. It is a logical approach of the planning activity, no matter where we apply it. The differences you meet from a plan to another consist in the degree of formality accorded to each phase, depending on the size and nature of the organization involved. For example, a small and not diversified company would adopt less formal procedures, because the managers in these cases have more experience and functional knowledge than the subordinates, and they are able to achieve direct control upon most factors. On the other hand, in a company with diversified activity, it is less likely that top managers have functional information in a higher degree than the subordinate managers. Therefore, the planning process must be formulated to ensure a strict discipline for everyone involved in the decisional chain.

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015 Hs Logo Sheet D3 Marketing Plan For Healthcare Impressive Organizations Strategies Nonprofit 5 Tips Successful How To Write A

015 Hs Logo Sheet D3 Marketing Plan For Healthcare

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005 Marketing Plan Page 1 For Healthcare

003 Marketing Plan For Healthcare Organizations Impressive Strategies Nonprofit 5 Tips Successful How To Write A

003 Marketing Plan For Healthcare Organizations

001 Page 1 Marketing Plan For Healthcare Impressive Organizations Strategies Nonprofit 5 Tips Successful How To Write A

001 Page 1 Marketing Plan For Healthcare

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