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002 Marketing Plan Bildschirmfoto2b2018 042bum2b12 Communication Planning

002 Marketing Plan Bildschirmfoto2b2018 042bum2b12 Communication Planning Singular Process Integrated Model And Budgeting Pdf

So in order to bring success to your business, you need a strategic marketing plan. Strategic plans are classified according to their time frame to long, medium and short_ term plans. Usually long_term plans tend to be between 5┦ years at corporate level, medium_term plans 2λ years and short_term consists of a time period ranging from 6 months to 1 year.

The classical marketing plan would follow the following scheme: Declaring the mission: this is the planning stage when we establish the organizational orientations and intentions, thus providing a sense of direction. In most cases, this is a general presentation of the company's intentions and almost has a philosophic character.

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012 Marketing Communicationning Process Page 3

002 Marketing Plan Bildschirmfoto2b2018 042bum2b12 Communication Planning Singular Process Integrated Model And Budgeting Pdf

002 Marketing Plan Bildschirmfoto2b2018 042bum2b12 Communication

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