A successful business is raised on the foundation of a great marketing plan. Selling is the most crucial and also the most difficult aspect of any business. Marketing of a product or service is real hard work and a good marketing plan is what ensures that the hard work bears fruit. It outlines how a business will go about attracting prospects, converting them into customers and retaining these customers in the long run.
Strategic analysis: consists in continuous scanning of the macro_ and micro_environment. The accent should fall on the consumers' needs that change very rapidly in the online market, as well as on surveying the competitors' actions and evaluating the opportunities offered by new technologies.