Coming back to my questions to entrepreneurs and small business owners, many of their answers sounded like this, "I don't really have one", "It's in my head coz I know the business so well" and worse, "I don't know what is marketing plan"! If you happen to be in one of these categories, rest assured you are not the only one. And to perfectly honest, that's the ultimate reason why I turned back to my writing board where I was actually in the middle of writing (rather perfecting!) a personal development programs. I dropped that program and quickly drafted and started Marketing Plan Breakthrough S6PEC because many of you need it, seriously.
Target Market _ Based on research, the target market section defines the ideal customers for your business. Who and where are your ideal customers? It defines income, gender, and level of education for your target market. When defining your target market, business owners should look at census, demographics, and other secondary information. A clearly defined target market enables business owners to better use resources to obtain new customers.